With nearly 140 years of experience, 1881 Group, with its two subsidiaries Opplysningen 1881 and Digitale Medier 1881, is one of the leading Norwegian providers of directory services via Internet, phone, SMS and mobile applications. The 1881 brand is regarded as a superbrand in the Norwegian marketplace.
1881 has its roots back to 1881 and was the first number inquiry service in Norway. Opplysningen 1881 was the sole provider of these services until 2000, when the monopoly was removed. Telenor owned the company until 2004 when the ownership was transferred to Telenor Venture and A. Wilhelmsen.
Kistefos became a shareholder in 2007 when Opplysningen and the Kistefos portfolio company Carrot Communications merged. In 2010, Opplysningen 1881 was split into three separate entities. Opplysningen 1881, which consisted of the traditional directory services, Digitale Medier 1881, which consisted of the 1881.no web site, and Intelecom which provided B2B telecom services. Intelecom was subsequently sold to Herkules Private Equity in 2010 and Digitale Medier 1881 was sold to Amedia in 2013. In 2017 Digitale Medier 1881 was once again acquired by Kistefos and subsequently 1881 Group was established to provide a parent company for the two 1881 subsidiaries.
1881 Group’s core business is directory services distributed through Internet, Voice, mobile applications and SMS. Both user financed and advertiser financed offerings are provided. Digitale Medier 1881’s primary focus is the transition into becoming a digital advertising agency which aims towards helping SMB’s market themselves across the Internet. In order to become a media agency Digitale Medier 1881 has acquired the company Develo which offers website solutions. Moreover, the price comparison service Prisguiden was integrated in 2017. Consequently, Digitale Medier 1881 is recognized as a complete media marketing agency offering not only placement on 1881.no, but also websites, external Internet banner advertising (programmatic), search engine marketing and search engine optimization. Digitale Medier 1881’s platforms are free for the end user (advertiser financed) and has approximately 1,4 million unique weekly visitors.
The headquarter for 1881 Group and its two subsidiaries is located in Nydalen Oslo. Telephone enquiries to 1881 are received by the branch offices in Namsos and Otta.
For further information on 1881 Group, please visit www.1881.no